Healthcare has always been a highly competitive industry. Now that we are in a digital era where there is an onslaught of information wherever you turn, the competition between hospitals in the healthcare market has reached an all-time high. As such, it has become vitally important for hospitals to advertise their brand in innovative, creative, and attractive ways to make the brand memorable for a crowd that suffers from information overload every single day.

Carefully designed and executed advertising strategies are an indispensable part of your hospital branding. Proper advertising of your brand and your services will help your brand by:

• Increasing brand visibility and awareness
• Enhancing reputation and credibility
• Encouraging patient trust and loyalty
• Improving brand memory and recall
• Building lasting relationships with the patient
• Targeting and engaging potential patients
• Increasing patient acquisition and retention
• Boosting brand revenues

Now that we have talked about the importance and benefits of healthcare advertising, let’s take a look at what you can do to efficiently advertise your hospital brand to achieve ideal results.

1. Search Engine Marketing

Search Engine Marketing or SEM as we like to call it, is one of the easiest ways for you to attract potential patients who are actively looking online before choosing a healthcare service provider for their needs. With SEM, you are placing pay-per-click ads on the search engine results page (SERP) by bidding on specific keywords relevant to your services. So when a patient sends a query containing the keyword, your ad will show up, attracting them to check out your services.

2. Content Advertising

Content advertising is a tactic where you produce and promote carefully crafted and curated content developed through various content marketing strategies through paid distribution channels online. The high-quality content used for content advertising can help establish your brand as a top player in healthcare who can provide the best care for all your patients. Content such developed also plays an essential role in not only boosting brand reputation and credibility but also in gaining patient trust and loyalty in the brand.

3. Social Media Advertising

Social media has now evolved as a powerful tool in branding and marketing, thanks to the digital era we live in. Advertising your brand on social media makes it possible for hospitals to deliver highly targeted ads and lead-generating campaigns that are designed to bring in more patients. Another way to advertise your brand through social media is to use influencers to increase brand visibility and awareness. Social media influencers, with their high popularity and engagement, can reach patients far and wide to let them know about your hospital and the services you offer, directing them towards your brand over the others providing the same services.

4. Display Advertising

Another efficient way to advertise your brand to a wider audience is through display advertising. Through display advertising, you are placing strategic, targeted ads on websites and other digital channels that might be of interest to your patients to get them to your landing page. By combining visual appeal with attractive copy and a call to action, display ads are a cost-effective way for you to get the interest of your target audience. Programmatic advertising, a type of display advertising, enables your brand to reach a highly targeted audience in real-time through automated bidding systems that make use of the power of AI and machine learning.

5. Video Advertising

With information coming from all directions at all times, people these days prefer short, engaging video content over static, written content. This is exactly why hospital brands need to invest more in designing and developing interesting videos that will grab the attention of the target audience. These well-designed and developed videos can then be advertised through various digital channels like social media and streaming platforms to get the desired results. When creating video advertisements, you must keep in mind that the audience have little patience and so, you need to get your point across in a very short time clearly and convincingly.

Advertising in a digital space is different from print and outdoor advertising. You need to keep in mind that the audience have limited time to dwell on your ads with the deluge of content available for them to scroll through. So, when designing digital ads, you need to keep in mind that you only have a few seconds to create an impression on your audience that will inspire them to check out your brand and your services. As such, your ads need to be inventive, relevant, visually enticing, and have an interesting copy to incite action. When it comes to digital marketing, experience and expertise play a great role and this is where you need the help of a highly resourceful healthcare branding and advertising agency.

Moksha Media, Hyderabad, specializes in helping hospitals and other healthcare organizations in building and marketing their brand. We have spent more than 15 years delivering immensely satisfying results to our clients in India and abroad through our creative and strategic advertisements, tailor made to inspire action from the target audience. We have provided results beyond delight to clients—both highly established and reputed organizations as well as startup ones-enabling us to become a top branding and digital marketing agency for hospitals in India.

Let’s start a glorious new chapter in the branding and marketing of your hospital today. Reach out to learn more about the comprehensive services we provide to deliver optimal results for your brand.

12 April 2024 | Digital Advertising