In the highly competitive healthcare industry, social media has evolved as a powerful marketing channel for hospitals to show off their knowledge and expertise to attract more patients. Considering the fact that the vast majority of the target audience can be found on various social media apps, designing and developing successful social media marketing campaigns that engage their audience with the brand has become a necessity for the hospital brands to keep their brand at the top. Here are some healthcare marketing strategies for social media that can help achieve that goal.

1. Share educational content
Breaking down healthcare content into bite sized pieces and sharing them on social media to educate your patients on various medical conditions, treatments, and procedures is a must for any healthcare organization to attract and engage their target audience. Your audience wants to stay up to date with their healthcare and expects you to deliver useful, relevant content on time and by catering to this need you are building a positive relationship with your audience. From general health tips and preventive measures that spread knowledge and awareness to content that discuss the hot topics in healthcare including but not limited to latest studies and findings, educational content aimed towards promoting better health can establish your hospital as a knowledge authority in the field to gain patient trust which is essential for the success of any healthcare organization.

2. Focus on patient experience
When it comes to healthcare marketing, seeing is believing and for your audience to believe in your medical care, you need content that focus on the patient experience with your brand. Sharing testimonials and success stories where your impeccable care has enabled a patient to get through a complicated medical condition is highly effective in humanizing your brand and the care you provide. The social proof provided by such content will instil trust and inspire your target audience to seek help from your brand as well.

3. Address frequently asked questions
Recognizing and addressing healthcare concerns of your patients is a must do when it comes to healthcare marketing. Answering their questions and concerns on time with your content will enable the organization to alleviate the patient’s anxieties regarding your care and ease their mind, which will reflect positively on your relationship with the patient as you are proving to them by action that you are actively listening and are a reliable healthcare service provider. Doing live Q&A sessions with the audience where one of your experts answers their queries is another way of achieving the same result.

4. Let them see what happens behind the scenes
Successful healthcare marketing needs to establish your brand as a trusted, reliable, and reputed healthcare organization that provides excellent care for its patients. The glimpses you provide into your everyday operations can humanize your brand by shedding light on the dedication and expertise of your staff as well as display the modern technologies, tools, and stunning infrastructure you have at hand to ensure the best patient care.

5. Promote community outreach programs and events
As a healthcare organization, your responsibility is towards the patients and the community you serve. Conducting community outreach programs and promoting them on social media is essential for a healthcare brand as it assures them of your dedication towards their well-being. These programs and events act as demonstrable proof of your commitment to care and enhance patient trust and loyalty in the brand.

6. Highlight your achievements
Patients expect the best care from their healthcare service provider. As such, showcasing the achievements of your hospital as a whole or that of your individual staff is highly effective in garnering attention towards your brand. These achievements can be leveraged to boost brand reputation and awareness among your target audience and encourage them to trust the expertise of your hospital and its staff in delivering the best results for patients under your care.

7. Embrace user generated content
Let your users be a part of your healthcare marketing journey. Encourage your patients and followers to share their experience with your brand on social media and engage and reshare such content on your own platform. This will increase brand credibility in the eyes of your audience as these are not marketing content created by the brand, but the real-life experience others have had with the brand. While engaging with user generated content, hospitals must seek permission from the patient before resharing in order to prevent any complications regarding privacy. Another way to incorporate user generated content is to design campaigns where the users are the participants. By doing this, you can connect with them better as it makes your brand friendly and approachable to your audience.

Healthcare marketing in social media is evolving by the minute. It has ample scope when it comes to lead generation and conversion, but the onslaught of information and content on social media at all times can be considered a major obstacle in achieving campaign goals and the strict rules we need to abide by in healthcare marketing can also dampen your momentum. This makes it imperative that brands partner with healthcare marketing agencies capable of delivering customized content in compliance with all the relevant rules and regulations in a way that appeals to the audience.

Moksha Media is a top healthcare branding and digital marketing agency for hospitals with over 15 years of experience in serving the healthcare industry. The knowledge and expertise we have gained over our long years of service enable us to design and execute social media marketing campaigns in a way that brings results beyond delight. Our ability to deliver such excellent results consistently makes us the best choice for hospitals looking to increase their visibility and awareness through social media to generate more revenue.

Connect with us today to know more about Moksha Media and the services we offer. Let us change your social media marketing game for the better.

24 June 2024 | Healthcare Marketing, Digital Branding for Hospitals