In the highly competitive healthcare industry, the demands of the patients are ever-increasing as they actively take charge of their healthcare journey. The rising consumerism makes it even more imperative that healthcare organizations take a new approach in branding and marketing which can successfully meet the demands of their patients. The primary goal of any healthcare organization is to ensure maximum patient satisfaction which is the key to improving patient acquisition and retention. The easiest way to achieve this is through a patient-centric approach where the patient would feel your care at every step of the way, keeping them engaged and loyal to the brand. With patient-centric approach, healthcare organizations can deliver highly personalized services that fit the patient’s individual requirements, enhancing their overall experience with the brand.

Now, let’s take a look at some patient-centric strategies that can boost your brand.

1. Know your patient
Before developing a strategy, organizations need to know their patients inside and out. Only after knowing their needs, preferences, and expectations from the brand can you customize your services in a way that appeals to them. Now with data analytics to make collecting and processing large sets of data easier, you can gain valuable insights into your patients, and along with surveys, feedback forms, review monitoring, and patient interviews to guide the way, you can personalize your message and services to fit the patient requirements

2. Be transparent
Transparent communication with the patient at all times is another vital component of patient-centric marketing. The clarity and transparency in communication enables the brand to set realistic expectations with the patients. This way, future misunderstandings and complications can be avoided and the patients will have a satisfying experience with your brand throughout their healthcare journey.

3. Personalize patient communication
Engage with the patients on a personal level by tailoring your message and content accordingly. Delivering content that particularly resonates with their needs will make the patient feel more comfortable with your brand as they can see for themselves the individualized care you provide. Brands can allocate resources to create patient profiles based on available data to provide targeted content to encourage action.

4. Optimize digital platforms
Nowadays with most patients spending huge amounts of time online, it is necessary that healthcare brands optimize their content and performance across all digital platforms. Well designed, easy to navigate, user friendly, and clutter free websites with simple and straightforward content can reduce the patient’s anxieties. The content on social media platforms should be relevant, visually appealing, and engaging. You can also use social media to engage with the patients personally to provide them with a better experience with the brand.

5. Let patients make informed decisions
Deliver high quality content aimed towards educating and informing the patients about healthcare. Providing resources where patients can learn about the available medical care on their own to make informed decisions about their health is a crucial component of patient-centric care. Your services, treatments, and physician profiles should all have highly optimized, easily digestible content that can give patients access to all the information they need. The search engine optimized content should be engaging, practical, and most of all relevant so as to encourage trust and credibility in the brand.

6. Open patient portals
Patients want their healthcare journey to be as hassle-free as possible and by creating patient portals where they can access their health records, schedule appointments, and can get quick response to their questions and concerns, brands can deliver a better patient experience to increase satisfaction. Patient portals can also be used as an effective marketing channel to deliver extremely targeted content relevant to the patient depending on the available data.

Healthcare marketing is changing by the minute and healthcare brands also need to adapt accordingly to make sure that they stay at the top of the industry. Patient-centric approach not only enables the brands to provide individualized care, but also ensures that you can personalize your communication to inspire trust and loyalty in the brand. Once you gain this trust and loyalty from the patient, they will naturally refer your brand to others around them and this kind of word-of-mouth marketing is highly effective in healthcare as patients tend to believe personal recommendations more. With patient-centric marketing, brands can successfully position themselves as a reputed healthcare organization that provides the best care for everyone under their care which will help you attract new patients and keep the existing ones coming back for your services.

Moksha Media, Hyderabad is a branding and digital marketing agency that specializes in healthcare. Having served the industry for over 15 years, we, at Moksha Media understand the demands of the industry and provide customized solutions to achieve campaign goals. We have consistently delivered results that far exceed the expectations to the brands under our care, which has enabled us to become a top branding and digital marketing agency for hospitals in India. Our capable and experienced in-house team is always at the ready to provide you with the comprehensive services you need to stay ahead of the competition to secure your position as a leading healthcare brand.

Connect with us today to know more about our services. Let’s transform your marketing game together.

26 June 2024 | Healthcare Marketing, Digital Branding for Hospitals